Dubsat launches OP-59 audio loudness control and correct for TVCs via MediaPro Extreme app
Dubsat has announced an enhancement to their highly successful MediaPro Extreme desktop app that automatically fixes TVC’s with audio issues that don’t meet the soon to be enforced industry standard OP-59 loudness specification for TV ads.
The often extreme variations in audio soundtracks between television programmes and TVCs are something viewers have been complaining about to broadcasters for a long time. From 1 January 2013 these variations will no longer be accepted by TV regulators in Australia and New Zealand.
Grant Schuetrumpf, CEO of Dubsat explained, “The new Operational Practice 59 audio level specification that advertisers and broadcasters will have to abide by is simply referred to as OP-59. If a TVC’s audio level is too high and doesn’t meet the new OP-59 audio loudness specification, it will be automatically be rejected by broadcasters which is something advertisers and their media buyers will naturally want to avoid.”
In a move that makes Dubsat the first in the industry to provide audio loudness normalisation as an integral part of their TVC booking process, Dubsat has built the OP-59 audio fixing capability directly into their latest version of MediaPro.
Adam Larter, CTO of Dubsat explains, “MediaPro Extreme HD’s in-built audio loudness tool enables users to actually see the audio loudness analysis of audio and audio/video files during the QC process. If the audio doesn’t meet the OP-59 specification, the user can now automatically fix the file. It’s as simple and easy as that.”
MediaPro Extreme HD is the third generation of Dubsat’s much-heralded Mac and PC desktop application which provides their clients with ultra-fast file uploads via Aspera’s fasp™ acceleration technology, self QC functionality, and online booking and delivery of broadcast advertising to destinations throughout Australia and New Zealand.
The latest MediaPro Extreme HD desktop application with OP-59 auto-correct functionality is available to download for all registered Dubsat users today from the Dubsat website.